Not All Hair Is the Same — And Your Routine Shouldn't Be Either
Walk into any pharmacy and you'll find dozens of shampoos, conditioners, and treatments all claiming to be the answer. But if you've been buying products based on what's popular instead of what your hair actually needs, you're likely not seeing the results you want.
The truth is, a great hair care routine starts with understanding your hair type. Braes — Egypt's premium natural hair care brand — has built their entire product range around this exact principle: tailored, results-driven care that works with your hair's unique characteristics, not against them.
Step One: Know Your Hair Type
Before you can build the right routine, you need to understand what you're working with. The four most common hair types are:
Dry or Dehydrated Hair — Feels rough or brittle, lacks shine, prone to frizz. Needs intense moisture and sealing ingredients like argan oil and shea butter.
Damaged or Chemically Treated Hair — Breakage, split ends, dullness from heat or dye. Needs reparative treatments to rebuild strength.
Frizzy Hair — Porous, reacts to humidity, hard to smooth. Needs smoothing and humidity-blocking ingredients.
Greasy or Oily Hair — Scalp overproduces sebum. Needs gentle clarifying without stripping, balanced with lightweight hydration.
Not sure which one you are? Braes has a free Hair Quiz on their website that recommends the right products for your exact hair profile.
The Universal Foundation: Shampoo and Conditioner Done Right
Braes Argan Infused Shampoo (300 EGP / 500ml)
Enriched with cold-pressed argan oil, this shampoo cleanses without stripping. Apply to the scalp and roots — the scalp is where you clean, the lengths are where you need to be gentle. Let the lather travel down naturally.
Braes Argan Infused Conditioner (300 EGP / 500ml)
Always apply conditioner from mid-length to ends — never at the roots. Leave on for 2–3 minutes, then rinse with cool water to close the cuticle and lock in shine. This single change makes a visible difference in frizz and softness.
Routines by Hair Type
For Dry or Dehydrated Hair
Dehydrated hair is thirsty hair — it needs moisture delivered at every step and sealed in so it doesn't escape.
The Braes Deep Conditioning Hair Mask (from 169 EGP) is the hero product here. Formulated with 13 natural oils including shea butter and argan oil, apply with the included wide-tooth comb, cover with a shower cap, and leave for 20–30 minutes. Once a week, without fail.
Follow up daily with the Braes Detangling Leave-In Spray (170 EGP) on damp hair for continuous moisture throughout the day. Seal ends with 2–3 drops of Braes Cold-Pressed Argan Oil (280 EGP) to lock everything in.
For Damaged or Chemically Treated Hair
Damaged hair needs structural repair. The Braes 4 Week Intensive Repair Treatment (699 EGP) is a month-long programme that progressively rebuilds the integrity of each strand — the kind of result you can't get from a one-off product.
For the most comprehensive approach, the Braes Damage Repair Bundle (1,149 EGP) or the All-In Hair Transformation Bundle (2,300 EGP) packages shampoo, conditioner, mask, and treatment into one complete system working in synergy.
Between washes, apply the Cold-Pressed Jojoba + Grapeseed Oil blend (199 EGP) before any heat styling — both oils create a protective barrier and reduce heat-related moisture loss.
For Frizzy Hair
Frizz is almost always a moisture problem. When hair is porous and dry, it absorbs humidity from the air and swells unevenly. The solution is keeping hair hydrated and sealed.
Use the Braes Deep Conditioning Hair Mask weekly to smooth the cuticle over time — for lasting frizz reduction, not just day-of smoothness. Apply Braes Cold-Pressed Argan Oil (a small amount to damp or dry hair) to coat the shaft, block humidity, and add natural shine without greasiness.
For Greasy or Oily Hair
The biggest mistake with oily hair is over-washing — it strips the scalp and triggers even more sebum production. The goal is balance.
The Braes Anti-Dandruff Clarifying Spray (199 EGP) clarifies buildup and regulates sebum without being harsh. For hydration, the Cold-Pressed Jojoba + Grapeseed Oil blend is ideal — jojoba's similarity to natural sebum actually helps regulate oil production rather than add to it. Apply only to mid-lengths and ends, never near the roots.
Your Weekly Routine at a Glance
- 2–3x per week: Wash with Braes Argan Infused Shampoo + Conditioner
- 1x per week: Deep condition with Braes Deep Conditioning Hair Mask (20–30 min)
- Daily: Apply Braes Detangling Leave-In Spray to damp hair
- As needed: A few drops of argan oil or jojoba blend on ends for protection and shine
Find Your Perfect Match with the Braes Hair Quiz
Still unsure where to start? Take the free Hair Quiz at braes.co for a personalised recommendation in minutes. You can also browse the Shop by Hair Problem section to go straight to products targeting hair loss, dehydration, damage, greasiness, or frizz.
Self-Care Is a Practice, Not a One-Time Purchase
Braes was founded by Amira ElZayat and Yara Saleh with a vision beyond selling products. The name means sass — the confidence that comes from knowing you're showing up as your best self. The right routine isn't about using the most products. It's about using the right ones, consistently. Stay consistent, let the results build, and your hair will thank you.