Is Your Hair Crying Out for Help?
You know that feeling — you run your fingers through your hair and it feels more like straw than silk. The split ends, the breakage, the dullness. Whether it's from years of heat styling, chemical treatments, or just the dry Egyptian climate, damaged hair is one of the most frustrating things to deal with.
The good news? Damaged hair can be repaired. And the even better news is that the most effective solutions aren't loaded with harsh chemicals — they're rooted in the natural ingredients your hair has always needed.
That's exactly the philosophy behind Braes. Founded by two best friends, Amira ElZayat and Yara Saleh, after they experienced hair damage firsthand, Braes was built on a simple truth: natural, results-driven care for real women dealing with real hair struggles.
Why Does Hair Get Damaged in the First Place?
Hair damage happens when the outer protective layer of your hair shaft — called the cuticle — gets worn down. This can happen through:
Heat styling — Flat irons, curling wands, and blow dryers strip moisture from the hair shaft and weaken the protein bonds that give hair its structure.
Chemical treatments — Hair dye, bleach, keratin treatments, and relaxers all alter the chemistry of your hair. Without proper care, the cumulative damage adds up fast.
Environmental stressors — Sun exposure, humidity, pollution, and hard water are all culprits. In Egypt's climate, these factors are especially significant.
Overwashing and harsh products — Sulfate-heavy shampoos strip your hair's natural oils, leaving it dry and vulnerable.
The Ingredients That Actually Repair Damaged Hair
Argan Oil — Often called "liquid gold," argan oil is rich in vitamin E, fatty acids, and antioxidants. It penetrates the hair shaft to restore moisture, reduce frizz, and shield against future damage.
Shea Butter — A deeply nourishing emollient that seals moisture into the hair strand. Particularly effective for coarse, dry, or chemically treated hair.
Jojoba Oil — Structurally similar to natural scalp sebum, jojoba oil regulates moisture balance without weighing hair down.
Grapeseed Oil — Lightweight and packed with linoleic acid and vitamin E, grapeseed oil strengthens the hair shaft and adds shine.
These four ingredients form the backbone of Braes' product range — all cold-pressed to preserve their full potency.
Your 4-Step Damaged Hair Repair Routine with Braes
Step 1: Cleanse Without Stripping
The Braes Argan Infused Shampoo (300 EGP / 500ml) is formulated with cold-pressed argan oil — it cleanses your scalp while simultaneously conditioning your strands. Unlike sulfate-heavy formulas, it works with your hair's natural oils, not against them.
Step 2: Lock in Moisture
After shampooing, your hair cuticles are open — the perfect time to deliver nourishment. The Braes Argan Infused Conditioner (300 EGP / 500ml) smooths the cuticle back down, sealing in moisture and leaving hair soft, manageable, and noticeably shinier. Rinse with cool water for best results.
Step 3: Weekly Deep Conditioning
The Braes Deep Conditioning Hair Mask (from 169 EGP) is formulated with 13 natural oils including shea butter and argan oil. It comes with a wide-tooth comb applicator that distributes the mask evenly for maximum absorption. Use once or twice a week — this is the step most people skip, and it's exactly why their results plateau.
Step 4: The 4-Week Intensive Programme
For hair that needs serious intervention, the Braes 4 Week Intensive Repair Treatment (699 EGP) is a structured programme designed to deliver progressive, cumulative repair over a month. Pair it with the Damage Repair Bundle (1,149 EGP) for a complete system.