Lip Care
Lip Care Reimagined: Why the Braes Plumping Lip Oil Is Your New Everyday Essential
Soft, plump, naturally nourished lips — without gloss, without stick, without compromise. Meet the lip oil that does everything.
The Problem with Most Lip Products
Think about the lip products in your collection right now. Chances are they fall into one of two categories: the glosses and balms that feel amazing for 20 minutes then leave your lips drier than before, or the heavily fragranced sticks packed with artificial emollients that sit on top of the skin without ever truly nourishing it.
This cycle of temporary relief followed by dryness is actually caused by the products themselves. Many conventional lip balms contain ingredients that create a tight film over the lips, preventing moisture loss in the short term — but also preventing your lips from retaining their own natural moisture over time, making you increasingly dependent on reapplication.
The Braes Plumping Lip Oil takes a completely different approach. Instead of coating your lips with a film that fades, it actually nourishes the delicate skin of your lips at a cellular level — so they get genuinely softer, plumper, and more hydrated over time.
What Makes the Braes Lip Oil Different
The closest plant oil to human sebum, Jojoba absorbs instantly into the lips without any greasy residue. It regulates moisture levels, softens flakiness, and keeps lips balanced and comfortable throughout the day.
Exceptionally rich in Vitamin E and oleic acid, Sweet Almond Oil provides deep emollient nourishment that heals cracked lips, restores suppleness, and creates a natural plumping effect by hydrating from within the skin barrier.
A legendary skin healer, Cocoa Butter creates a protective barrier over the lips that locks in moisture for hours while its fatty acids soften and smooth the delicate lip skin. It also gives the oil a luxurious, indulgent texture.
The Natural Plumping Effect — How It Works
When the Braes Lip Oil says "plumping," it doesn't mean an artificial tingling sensation caused by irritants like peppermint or capsicum. Those ingredients create temporary swelling — which is technically plumping, but also stressful to sensitive skin.
The Braes approach to plumping is entirely different. When your lips are properly hydrated and nourished, they naturally look fuller, smoother, and more defined. Dehydrated lips appear thin and creased because the skin cells are shrunken. Truly hydrated lips look visibly larger and more voluminous — naturally, without any irritation.
The combination of Jojoba, Sweet Almond, and Cocoa Butter works together to deeply hydrate the lip skin, restore the natural plumpness that comes with healthy, well-nourished lips, and maintain that fullness throughout the day.
How to Use the Braes Plumping Lip Oil
Morning Routine
Apply one or two drops after brushing your teeth as the base of your lip routine. Let it absorb for a minute, then apply your lip colour if you wish. The oil creates a smooth, primed surface for any lip product on top.
Throughout the Day
Reapply as needed — especially after eating or drinking. The lightweight formula means you can layer it over any lip product without disrupting your look. A single drop refreshes your lips instantly.
Overnight Treatment
Apply a generous amount before bed and let it work overnight. Cocoa Butter is particularly effective during sleep when your skin enters its natural repair cycle. Wake up to noticeably softer, more hydrated lips.
Before Lip Colour
Use as a prep step before applying lipstick or lip liner. The oil smooths and primes the lips so colour goes on more evenly and lasts significantly longer. No more feathering or settling into lip lines.
Lip Care Hacks with the Braes Lip Oil
- Exfoliation prep: Apply the oil, then gently buff lips with a soft toothbrush in circular motions. The oil lubricates the surface so dead skin lifts off easily without any irritation.
- Lip mask moment: Before bed, apply a generous layer and cover your lips with a thin strip of food-grade cling film for 10 minutes. The occlusion boosts absorption and delivers an intense overnight treatment.
- Mixing with gloss: Add one drop of the lip oil to your favourite lip gloss on the back of your hand, mix, and apply. The result is a custom lip treatment that hydrates and shines simultaneously.
- The Braes Gloss Bomb layer: Apply the Braes Plumping Lip Oil first, then top with a shade from the Braes Blurring Gloss Bomb Trio for the ultimate moisturised, coloured, plump lip look.
- Cuticle rescue: A drop of the lip oil on your cuticles works wonders. The Jojoba and Sweet Almond combination softens even the most stubborn dry cuticles.
Braes Plumping Lip Oil
Jojoba Oil + Sweet Almond Oil + Cocoa Butter
8ml — travel-friendly, handbag-ready, daily essential
99 EGP
Shop Plumping Lip OilPair It With the Braes Blurring Gloss Bomb Trio
For the ultimate lip routine: nourish with the Plumping Lip Oil, then layer on your favourite shade from the Braes Gloss Bomb Trio — Strawberry Frosting, Salted Caramel, or Hot Cocoa — for colour, shine, and skin care in one.
Explore the Gloss Bomb Trio