Hair Repair
How to Repair Severely Damaged Hair: The Braes 4-Week Intensive Treatment Plan
Bleached, heat-damaged, over-processed, or broken hair can be brought back. Here's exactly how — week by week.
How Do You Know Your Hair Is Damaged?
Not all hair problems are visible at first glance. Here are the most common signs that your hair needs serious help:
Snapping mid-shaft or near the roots when combing — not just at the ends.
Hair that feels rough and straw-like, or repels moisture no matter what you apply.
Hair that puffs up and frays because the cuticle is too raised or damaged to lie flat.
Hair that stretches and feels elastic when wet — a sign of severely compromised protein structure.
No shine, looks flat or unhealthy even immediately after washing.
Splits that travel up the shaft, not just at the very tips — a sign damage is spreading.
What Causes Hair Damage?
Hair damage occurs when the cuticle is compromised, allowing moisture to escape and the cortex to be exposed. Common causes include:
- Heat styling without heat protection (flat irons, curlers, blow dryers)
- Bleaching and colouring — chemical processes that strip the cuticle
- Harsh sulfate shampoos that strip the scalp's natural oils
- Mechanical damage — aggressive brushing, tight hairstyles, rough towel drying
- Environmental stress — UV exposure, chlorine, salt water, pollution
- Nutritional deficiencies — low iron, protein, biotin, or zinc
The Braes 4-Week Intensive Repair Plan
This structured plan combines the Braes 4 Week Intensive Repair Treatment Kit with the Braes Hair Mask for a systematic approach to rebuilding your hair. The plan addresses three pillars: protein replenishment, moisture restoration, and cuticle sealing.
Foundation — Deep Cleanse & First Treatment
Goal: Remove buildup and apply the first intensive repair session.
- Double shampoo with Braes Argan Shampoo to remove all product buildup.
- Apply Repair Treatment Booster from roots to ends. Leave for 30 minutes under a shower cap.
- Rinse, then apply Braes Hair Mask for 15–20 minutes as your conditioner.
- Rinse with cool water to seal the cuticle.
- Air dry whenever possible — give your hair a break from all heat tools this week.
Protein Reset — Rebuilding Structure
Goal: Reinforce the protein structure and begin rebuilding elasticity.
- Wash with Argan Shampoo — one round, focusing on the scalp.
- Second Repair Treatment application — leave for 45 minutes this time for deeper penetration.
- Follow with Braes Hair Mask for 20 minutes before rinsing with cool water.
- Between washes: Apply Braes Hair Serum to dry ends daily to prevent micro-breakage.
Hydration Surge — Locking In Moisture
Goal: Flood the hair with deep moisture now that protein structure is partially restored.
- Wash gently with one round of Argan Shampoo.
- Double mask treatment — apply Braes Hair Mask, cover with a shower cap, add gentle warmth for 30 minutes.
- Rinse with cool water — seals the cuticle and locks in all moisture.
- Apply Repair Booster as a leave-in — small amount through lengths and ends, no rinsing.
Sealing & Strengthening — Locking in Your Results
Goal: Seal everything built over 3 weeks and establish a maintenance routine.
- Final deep treatment — apply remaining Repair Booster and leave for 1 hour before washing.
- Shampoo and apply Hair Mask as your conditioner — leave for 20 minutes.
- Apply Hair Serum while damp — 3–4 drops, ends to mid-lengths — to seal the cuticle.
- Establish your maintenance routine: Hair Mask weekly, Serum daily, avoid excess heat.
The Products Behind the Plan
Your Hair Repair Journey Starts Here
No haircut can fix what the right treatment can rebuild. Give your hair the intensive care it deserves with the Braes 4-Week Repair Plan.