Hair Care Ritual
The Perfect Wash Day Routine with Braes Argan Infused Shampoo & Conditioner
Transform your wash day into a luxury hair ritual — with Argan, Jojoba, Macadamia, and more working together from first lather to final rinse.
Why Your Wash Day Routine Is the Foundation of Healthy Hair
Most people underestimate how much their shampoo and conditioner influence their hair's long-term health. These two products are the foundation of every hair care routine — and using the wrong ones can strip, dry out, and weaken your strands no matter how many serums or masks you apply afterward.
The Braes Argan Infused Shampoo and Conditioner are designed to cleanse gently, nourish deeply, and leave your hair noticeably softer, shinier, and healthier after every single wash. They work best together — and today we're walking you through exactly how to use them for maximum results.
Step 1 — The Braes Argan Infused Shampoo
Most shampoos rely on harsh sulfates that strip your scalp's natural oils, leaving your hair dry, frizzy, and prone to breakage. The Braes Argan Infused Shampoo takes a completely different approach — it cleanses your hair and scalp without stripping away the moisture your hair needs.
Key Ingredients
How to Shampoo for Best Results
- Wet your hair thoroughly — make sure every strand is saturated with warm water before applying shampoo.
- Apply to scalp first — squeeze a palm-sized amount (or more for thick hair) and work it into your scalp with your fingertips in small circular motions.
- Massage for at least 2 minutes — this stimulates blood circulation, which promotes hair growth and ensures the oils are properly absorbed.
- Let the lather run through your lengths — don't scrub your ends directly, let the rinse water carry the product through.
- Rinse thoroughly — make sure no residue is left, especially at the roots.
- Double shampoo if needed — if you use heavy styling products or haven't washed in several days, a second lather gives a deeper clean.
Available in two sizes:
500ml — 300 EGP | 125ml — 150 EGP
Step 2 — The Braes Argan Infused Conditioner
While the shampoo cleanses, the conditioner is where the real transformation happens. After every wash, your hair cuticle is slightly lifted and needs to be sealed back down with moisture. The Braes Argan Infused Conditioner does exactly that — it locks in hydration, smooths the cuticle, and leaves your hair feeling impossibly soft.
Key Ingredients
How to Condition for Maximum Softness
- Squeeze out excess water — conditioner works better on damp hair, not dripping wet. Gently wring out your hair after rinsing the shampoo.
- Apply from mid-length to ends — these are the oldest, most damaged parts of your hair and need the most attention.
- Use a wide-tooth comb — comb the conditioner through your hair gently to ensure even distribution and begin detangling.
- Leave on for 3–5 minutes — don't rush this step. Give the oils time to penetrate and soften the hair shaft.
- Rinse with cool water — cool water seals the cuticle shut, trapping the moisture inside and creating that mirror-like shine.
Available in two sizes:
500ml — 300 EGP | 125ml — 150 EGP
The Complete Braes Wash Day Ritual
Pre-Wash
Detangle with your fingers or a wide-tooth comb. Apply a few drops of Braes Hair Oil to the ends for a pre-poo treatment — this protects the most fragile parts of your hair from the cleansing process.
Shampoo
Lather the Argan Infused Shampoo at the roots with circular massage motions. Rinse thoroughly. Repeat if needed for a deep cleanse.
Condition
Apply the Argan Infused Conditioner from mid-lengths to ends. Leave for 3–5 minutes, then rinse with cool water to seal the cuticle and maximise shine.
Post-Wash
Gently blot hair dry with a microfiber towel — never rub. Apply your leave-in conditioner or hair serum while hair is still damp to lock in the moisture.
Is This Duo Right for Your Hair Type?
Dry & Brittle Hair
The Argan + Macadamia combination is specifically formulated for dry, brittle hair that needs intensive moisture replenishment.
Curly & Wavy Hair
The hydrating formula defines natural curl patterns, reduces frizz, and adds the bounce and shine curls need to thrive.
Colour-Treated Hair
Gentle enough for colour-treated and chemically processed hair, helping preserve your colour while restoring lost moisture.
Fine & Thin Hair
The Jojoba Oil keeps the formula lightweight so fine hair gets moisturised without being weighed down or looking greasy.
Complete Your Routine
The Shampoo and Conditioner work beautifully as a standalone duo, but pairing them with the rest of the Braes hair care range takes your results to the next level:
- Braes Hair Mask — Use once or twice a week as an intensive conditioning treatment in place of your regular conditioner.
- Braes Detangling Leave-In Spray — Apply on damp hair after washing to lock in moisture and make detangling effortless.
- Braes Hair Serum (Argan + Keratin + B5) — Finish with a few drops on the lengths to seal the cuticle and add glass-like shine.
- Braes Hair Growth Oil — On non-wash days, massage a few drops into the scalp to nourish follicles and encourage growth.
Make Every Wash Day Count
Healthy hair starts with how you wash it. The Braes Argan Infused Shampoo & Conditioner give your hair exactly what it needs — without stripping, without heaviness, without compromise.